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How to battle?

The main goal of the festival awards is to seek, present and award the most creative ideas in the field of public communication, created by young authors.

The competition for the festival awards - Golden & Silver Bras and the big Magdalena award - is open to individuals of 30 years or less. An international jury selects winners in individual categories, awarded with Golden Bras, and the overall (Magdalena prize) winner based on the most creative idea. Entry fees are symbolical so that the competition is accessible to most young people all over the world.

  Dates & Deadlines

29 March 2013: Entries open!
10 April 2013: Early birds deadline (entry submission fee 25 €, after that date 40 €)
25 April 2013: Final deadline for entry submissions (excluding briefs).
We recommend that you don't wait until the last minute for submissions. What if your boyfriend starts serenading under your window and you won't be able to finish your submission or if you're in the mountains where the internet connection by your surprise doesn't work.
29 April 2013: Final deadline for briefs submission
30 April 2013: Final deadline for delivering entries to the festival office and payment
10-11 May 2013: Magdalena festival
11 May 2013: Awards Ceremony


Competition is open to all authors of 30 years or younger - so to all who were born later than 9. May 1982. If entry was created by more than one person, all the authors must have been born after this date. Each submission must be accompanied by a photocopy or scan of a legal document with clearly visible birth date for all authors in question. People in supporting roles (mentors, project managers, authors of music, etc.) are not subject to this rule. 
The Entry must be created to promote ideas, people, brands, products or services. Entries may have been commissioned or not, published or not, rejected by the client or designed specially for the festival. Actual publication or implementation of an idea is not required. Entries that were submitted to either of the previous Magdalena festivals can not take part in the competition. Entries of anonymous or unknown authors are not eligible. The organizer may use submitted entries for the promotion of the festival. The competition is open to authors worldwide. There are no limitations for personal participation to the festival.


Complete on-line submission forms, upload entries on-line or/and send them to the festival office (see technical instructions for each group). Send proof of age (photocopy or scan of the legal document) of all credited authors. Entries by authors, born after May 9, 1982 are eligible. Pay for registered entries - by April 30 - and attendance fees. Catch the early birds deadlines (see above) for lower prices! If you decided and marked in the submission form that you will deliver your entries yourself: send materials by post or bring them to the festival office by April 30, 2013. Maximum size allowed for printed materials is 100 x 70 cm. If sending by post, mark your package with the registration code of the entry you are sending.

Why visit the festival?

To attend excellent lectures and workshops;
- to visit the exhibition by young creatives;
- to see what young people think about current design, advertising and social issues;
- to meet old and new friends;
- to discover new talents in the field of public communication;
- to experience unforgettable live concerts and parties every night.


Vetrinjska street 30
Kneza Koclja street 9
Usnjarska street 10
Grajski square 1

The machine

To shorten the last, but the longest weeks before the beginning of 15th festival Magdalena created a wonderful new toy for all of you communication freaks to play with – a TIME MACHINE. She wants you to travel with her through her past and help her to remember the funniest, freakiest, most creative and crazy moments of the festival history in all these years in Maribor. We just love to look at all the pictures and watch videos. So please surprise us and you can get an opportunity to join me through the whole festival as my special guest.

So send us the freakiest, craziest most interesting images or videos to


She's a young, freaky, intelligent chick who just turned 15. Very mature for her age, but not a bit old-fashioned. Kind of sexy and provocative, but in a very classy way. Always curious about the hottest trends, craziest ideas, most on-the-edge experience and most over-the-top friends. She loves to party, but never looks jaded in the morning. Her favorite month is May, her favorite company young, creative people ... and yes, she's always looking for THE one ...

Ok, now seriously

Magdalena is a non-profit festival of creativity, organized and managed by young people for the young people. It was established in 1999 as a response to expensive and formal advertising festivals, and soon focused on creative manifestations of public communication and took more critical stand toward irresponsible practices in this field.

The festival is a three-day event taking place in Maribor (Slovenia) in May every year, widely known by good organization, interesting guests and its informal spirit. Low fees for entry registration and attendance to festival lectures and parties guarantee access to most young people who wish to share their creativity with wider audience or see the work of their fellow designers. More than 5,000 visitors and 6,000 entries presented in last thirteen years show that young creative generation needs a place where they can compete, socialize and exchange experience and ideas. 
 The three main aspects of Magdalena are: competition education networking 
In ten years, Magdalena has also become an important reference and meeting point for those who seek their future in the world of design, advertising, media and other fields of public communication.


The first goal of the festival is to find and award the most creative ideas, outstanding design and effective communication in the field of public communication, created by young authors. Festival competition for the best works in print, motion, interactive and experimental media is open to authors under the age of 30 worldwide. Five internationally acknowledged practitioners select and award the best examples and give away more than 15 festival awards each year. Magdalena and Golden & Silver Bras became one of the most desired awards for young creativity in Europe.

One of the festival specialities are creative briefs. They are similar to agency briefs for advertising campaigns and present special challenge for all young creative spirits with less experience in working with clients.

All the entries registered to the festival are exhibited at Magdalena festival venues during the time of the festival and for about 3 weeks afterwards. All the winners, plus a wider body of the year's best work, are showcased at the festival website, in the Magdalena Yearbook and on various Magdalena appearances at related events.


Bringing famous and controversial guests, raising questions about topics that have not been discussed before and recognizing new trends in communication are as important to Magdalena as celebrating fresh creativity. We hosted many special people from all over the globe; among them Anne Telford from Communication Arts (USA), Trevor Beatie, creative director in TBWA London, Frederic Beigbeder, the author of bestseller "99 Francs", Paolo Pininfarina, Ian Anderson of The Designers Republic, media activist Tom Liacas of Adbusters Media Fundation, Sandy Kaltenborn, founder of Bildwechsel studio, Peter Bilak, founder of Typotheque and DOT DOT DOT magazine, and many many more.


Magdalena is the place where you can meet friends, colleagues, soul mates and (future) co-workers. Three days of exhibitions, lectures, discussions and workshops and three nights of wild parties to wrap up the "working day" and provide the energy for the next one. As one of our guest said - you'll leave the Magdalena educated, inspired, entertained and somehow transformed.

Društvo za vizualne komunikacije Magdalena
Roška 11, 2000 Maribor