As you can see, we have made quite a big change in competition this year.

Instead of four groups each of which contained several categories, we now have, due to changes in the fields of advertising, design and visual communications, seven competition categories.

And another important improvement: if you have a great idea and are a great image short of making it happen, we have a solution for you. This year, you have an entire IPAK/Corbis database with thousands of images at your disposal, FREE to use, exclusively for registrants to Magdalena festival. Click here, read the instructions and find one for you.

 
Don't forget that you can register a series of works. Series consists of two or up to five entries that use the same idea to promote the same subject. All entries in the series must compete in the same category. 

For detailed instructions on how to prepare your work for succesfull submission, please see the instructions here. For instructions regarding payment, shipping, deadlines etc., check here.

If you're not quite sure where your entry would fit in, please contact Magdalena's festival office; the nice girls and guys there will help you make the right decision.

Magazine and newspaper advertisements and inserts.

Posters, billboards, citylights,building and street »decoration«.

Promotional materials, such as badges, postcards, flyers, stickers,coasters, matches, etc.

Television ads, promotional movie clips, music and home promo videos. All up to 5 minutes long.

Entries that require user or public engagement or intervention (i.e. websites, banners, viral, interactive movies …)

New media and creative use of traditional media.

Logos for companies, services, personal promotion etc.

If you have a lot to say over existing advertising ideas or you don't support consumerism way of life, you shouldn’t miss your opportunity to expose yourself and tell us what you thing on the creative way.

Spoof ad is an ad which parodies the existing advertising of ideas, people, products, services or brands with intention to criticize consumerism as a way of life. So, like every year, this year also the golden bra will go to the author of the best spoof ad. Be brave and shout it loud!

Spoof is not a separate competition category. You can make a spoof ad to fit into any of the above listed categories.